This ad was created for the Spanish Cystic Fibrosis Association and was filmed in various locations in Benidorm. Its main objective is to encourage employers to hire individuals with this condition, highlighting their worth and equating their skills to those of any other person.
The production involved the use of a tracking shot, captured using equipment consisting of an Alexa Mini camera and a Mavic Cine Drone. The Kowa Anamorphic optics were chosen to ensure exceptional visual quality. The selection of locations in Benidorm added variety and depth to the ad, while the use of tracking shots and the drone provided dynamic and visually appealing perspectives, reinforcing the narrative aimed at promoting employment inclusion for people with cystic fibrosis.