On this occasion, Castrol entrusted us with the production of the commercial for their new product: Castrol EDGE. It came with a powerful promise: advanced technology to take your engine to the next level.
At Fonktown, we rolled up our sleeve and it was time to find the ideal setting. We carried out an extensive location scouting until we found the perfect protagonist for this story: Valencia. Its versatility, natural light, and variety of landscapes allowed us to capture exactly what the client wanted to convey: energy, dynamism, and power in every shot.
We coordinated the entire local production, from logistics to filming, ensuring that every detail contributed to the visual narrative of the commercial. The result was a piece full of strength and personality, with the Castrol signature… and the magic of Valencia in every frame.